A full-stack Meta advertising strategy built for the Andromeda AI era — creative-first, broad targeting, high-converting funnels for the I-35 corridor.
Andromeda AI replaces manual demographic targeting. The algorithm reads your creative content and finds buyers. Your job is to give it rich, varied signal — not narrow audiences.
Stop telling Facebook who to show your ads to. Start telling it what problem you solve — through creative. The AI will find Austin and San Antonio homeowners who are primed to buy.
Set geo: Austin + San Antonio metro (I-35 corridor, 50-mile radius). Age 28–65+. NO interest stacking, NO homeowner filters, NO income targeting. Let Andromeda find buyers from behavior, not demographics.
Use Meta's Advantage+ campaign structure. One campaign, one broad audience, 6–10 creative variations per ad set. Let the system allocate budget to winning creatives automatically.
Fire pixel events: PageView, Lead (form submission), Contact (phone click), Schedule (calendar booking). Train Andromeda on your highest-value action — the booked estimate call.
Use the standard attribution window. Roofing is a considered purchase — people take days to call back. Wider attribution gives AI better data to optimize with.
Upload your past customer list (emails/phones) as a Custom Audience. Create a 2–5% Lookalike from it. This gives Andromeda a behavioral signal anchor for the I-35 market specifically.
Speed matters: landing page must load in <2 seconds on mobile. Reduce form fields to Name, Phone, Zip. Every 1-second delay costs 20% conversion rate. Andromeda scores your post-click experience.
The hook — the first 3 seconds of video or the first line of copy — determines everything. These are proven angles for Texas homeowners in 2026.
| Hook Type | Angle | Example Hook Line | Format |
|---|---|---|---|
| Fear/Urgency | Hail / storm damage | "That last hailstorm may have damaged your roof — and you'd never know until it leaks." | Video, Reel |
| Offer | Free inspection | "Austin homeowners: Free roof inspection this week. No pressure, no cost. Spots filling fast." | Static, Carousel |
| Local Authority | Hyper-local proof | "We just replaced 47 roofs in [Kyle / Buda / New Braunfels] last month. Here's what we found." | Video, Testimonial |
| Reviews/results | "500+ 5-star reviews in the Austin–San Antonio corridor. Here's why homeowners choose us." | UGC Video, Static | |
| ROI/Value | Insurance angle | "Most Austin homeowners don't know their insurance covers roof damage. We'll check for free." | Video, Reel |
| Fear/Urgency | Heat damage | "Texas summers hit your roof with 150°F+ surface temps. Is yours built to survive another one?" | Video, Static |
| Local Authority | Before/after | "Watch this [Cedar Park / San Marcos / Georgetown] roof transformation — same-week installation." | Carousel, Video |
| ROI/Value | Price anchoring | "A small leak costs $300 to ignore. A year later it costs $30,000. Don't wait." | Static, Story |
| UGC testimonial | Customer on camera: "I called 4 roofers. These guys showed up same day and finished in 2 days." | UGC Video | |
| Offer | Urgency + scarcity | "We only take 12 new jobs per month in the Austin area. June slots are almost gone." | Story, Reel |
Run at least 6 creative variations simultaneously. Cover all 3 formats × 2 angles minimum. Andromeda needs volume to learn fast. Kill losers at day 7, scale winners by 20% every 3 days.
✦ First 3 seconds: Show the PROBLEM (damaged roof, dark spots, missing shingles) — not your logo.
✦ Always caption video — 85% of Facebook/Instagram video is watched muted.
✦ Film during actual jobs in recognizable Austin/SA neighborhoods — local recognition spikes CTR.
✦ Use your crew's real names and faces — authenticity outperforms polished production in home services.
✦ Always end with a clear verbal CTA: "Call us today for your free inspection."
"Austin's last hailstorm may have cracked your shingles — and you'd never know.
Small cracks let water in. Water destroys insulation, drywall, and structural wood. A $500 fix becomes a $15,000 nightmare.
We're offering FREE roof inspections this week only for homeowners in the Austin–San Antonio area. No pressure. No cost. Just the facts."
"⭐⭐⭐⭐⭐ '600 reviews, all 5 stars. Here's what Cedar Park homeowners are saying…'
[Customer name] in [local city]: 'Had 3 quotes. These guys were fastest, cleanest, and $1,200 less than the others. Roof was done in a day and a half.'
Serving the entire I-35 corridor. Book your free estimate →"
"Did you know most Texas homeowners have hail damage covered under their policy — but never file a claim?
We'll inspect your roof for free and walk you through exactly what your insurance will and won't cover.
No sales pressure. Just transparency. Serving Austin, Round Rock, Kyle, Buda, New Braunfels & San Antonio."
"We just completed 23 roofs in Kyle and Buda last month alone.
Summer is our busiest season — and spots in your area go fast. We're only scheduling 15 new inspections this week.
Tap below to lock in your free estimate before the weekend fills up. ⬇"
Andromeda scores your post-click experience. A slow, confusing landing page tanks your ad delivery AND your conversion rate. This is your conversion weapon.
| Campaign Type | % of Budget | Goal | Expected CPL |
|---|---|---|---|
| TOF — Prospecting (Broad) New audiences via Andromeda broad targeting | 60% | Lead Generation | $35–$65 |
| MOF — Retargeting LP Visitors 7-14 day pixel audience, didn't convert | 25% | Convert warm traffic | $15–$30 |
| BOF — Past Customer Lookalike 2% LAL from customer list | 15% | High-intent prospecting | $25–$45 |
Enough volume for Andromeda to learn your market. Below $2,000/mo and the AI doesn't get enough data. Scale by 20% every 2 weeks once CPL is stable.
At this level, you dominate the I-35 corridor. 150–300 leads/month. With a 15–25% close rate, that's 22–75 jobs/month — market capture territory.
Never pause a campaign in the first 7 days. Andromeda's "learning phase" requires 50 conversions per ad set. Pausing resets learning and wastes budget. Be patient.
Run the same generic "Free Estimate" ads with stock photos and broad company branding. Boring, invisible, low CTR.
Lead with hyper-local specificity. Name the exact city or neighborhood in your hook. "We just did 8 roofs in Kyle last week" wins against any generic ad in the Austin metro.
Send leads to a slow homepage and respond 24–48 hours later or never. Most roofers lose 60%+ of leads from slow follow-up.
Call/text within 5 minutes of every lead, every time. Use a CRM with instant notification. Speed to lead alone can 3x your close rate vs. every competitor.
Use 1–2 ad creatives and run them for months. Andromeda marks stale creative as low quality and tanks delivery.
Refresh creative every 2–4 weeks. Batch-film 6–10 short videos per quarter on the job site. Freshness = algorithm favor. You outspend everyone in creative volume, not dollars.
Ignore reviews and social proof. Most Austin roofers have under 50 Google reviews. Reviews are ignored as a competitive moat.
Systematically collect reviews after every job. 200+ reviews at 4.8+ stars is an asset that shows in ads, landing pages, and Google Local. It also feeds your Meta Custom Audience quality signal.
Run ads to the whole metro with no local specificity. Ad feels irrelevant to someone in Kyle or Seguin.
Create city-specific ad sets for: Austin, Round Rock, Cedar Park, Kyle, Buda, San Marcos, New Braunfels, Schertz, San Antonio (north). Use the city name in the headline. Micro-local beats regional every time.
✦ Install / audit Meta pixel
✦ Build fast landing page
✦ Film 6 core video/photo assets
✦ Upload customer list to Meta
✦ Launch 1 Advantage+ campaign, broad targeting
✦ Set up lead CRM + 5-min response workflow
✦ Budget: $3,000–4,000
✦ Kill bottom 50% of creatives, double winners
✦ Launch retargeting campaign (LP visitors)
✦ A/B test 2 landing page headlines
✦ Add city-specific ad variations
✦ Review first CPL data, adjust bids
✦ Film 4 new creative assets (testimonials)
✦ Budget: $4,000–6,000
✦ Scale winning campaigns 20% weekly
✦ Expand to lookalike audiences from closed jobs
✦ Launch seasonal storm/hail angle campaign
✦ Add Google LSA + search alongside Meta
✦ 200+ reviews target hit
✦ Market share target: #1 in 3+ cities
✦ Budget: $6,000–10,000
Peak opportunity. After every major storm system, double ad budget within 24 hours. Run urgent "storm damage inspection" hooks. Fastest ROI of the year. Have creative pre-made and ready to deploy.
UV and heat damage angle. "Is your roof surviving Texas summers?" Run insurance education content. Competition drops slightly in summer — opportunity to capture share at lower CPL.
"Don't let the first cold front expose a leak" angle. Pre-winter urgency. Homeowners are motivated to fix issues before the holidays. Great for upselling gutter cleaning + roof combo offers.
Reduce budget but don't stop. Run retargeting hard. Lead cost is lowest. Book jobs for March–April installation queue. Use this time to build creative assets for spring storm season.